Keep Watching
SON • 12/2/2016 • R • WIDE
Cast: Bella Thorne,Natalie Martinez,
Chandler Riggs with Leigh Whannell and
Ioan Gruffudd
Director: Sean Carter
Screenplay: Joseph Dembner
Synopsis: A family imprisoned by intruders is forced to play a terrifying game
of “Kill, Or Be Killed.” As the night unfolds, the game’s mysterious rules become clear, and the family realizes their nightmare is being streamed live to
riveted viewers all over the world, who are compelled to KEEP WATCHING...
not knowing if what they’re seeing is real, or staged.
Marketing/Promotion: Run promotions and advertising that target the horror film crowd. Host late night and midnight screenings of the movie during its
opening week. Invite a radio station to do a live remote from one of these showings. Patrons can answer trivia questions about horror films, compete in “Best
Scream” contests, and much more. Partner with historical societies and organizations that offer ghost walk tours and haunted home tours of landmarks.
Create bounce-back opportunities with groups and organize contests where
people can win free admittance to these events. Minis and oversized 1-sheets
will be available.
Films attracting similar target audience: Ouija: Origin of Evil, Rings, Shut In
Tag Line: “Kill or be killed”
Hashtag: #KeepWatching Twitter: @keep_watching Instagram: @keepwatchingmovie
ShowTime Preview Guide – Fall 2016 • 35