P
roject Picture
$1000 Grand Prize
Jack Reacher:
Never Go Back
PAR • 10/21/2016 • Scope • Wide
Cast: Tom Cruise, Cobie Smulders, Aldis
Hodge, Danika Yarosh, Patrick Heusinger, Holt
McCallany, Robert Knepper
Director: Edward Zwick
Screenplay: Richard Wenk and Edward Zwick
& Marshall Herskovitz
Website: jackreachermovie.com
Synopsis: Jack Reacher (Tom Cruise) returns with
his particular brand of justice in the highly anticipated sequel Jack Reacher Never Go Back Major Susan
Turner (Cobie Smulders) is the Army Major who
heads Reacher’s old investigative unit. She is arrested
for treason and knowing that she is innocent, Reacher
must break her out of prison and uncover the truth behind a major government conspiracy in order to clear
their names and save their lives. On the run as fugitives
from the law, Reacher uncovers a potential secret from
his past that could change his life forever. Based upon
“Jack Reacher Never Go Back”, author Lee Child’s 18th
novel in the best-selling Jack Reacher series, that has
seen 100 million books sold worldwide.
Marketing/Promotion: Work with local martial
arts studios to promote the movie with an offer of an
intro class and a bounce-back concession offer. Offer a
military promotion for veterans and active duty personnel. Boost social media awareness with a trivia content
based on Jack Reacher novels and Tom Cruise.
Films attracting similar target audience:
Deepwater Horizon
Tag Line: “Never give in. Never give up. Never go
back.”
Facebook: @JackReacherMovie
Twitter: @jackreacher
Contest Rules:
Theatres who have not previously entered a ShowTime Project Picture in 2016 should go to IMEonline.com, click the banner at the
top of the page to download the registration form, and email it to
[email protected]
Your entry should describe your promotional efforts with supporting
photos attached, Entries are judged on; originality, professionalism, enhancing the movie-going experience, media coverage,
displays, charity involvement, and positive exposure for the film.
One grand prize is being awarded, and runners-up will be acknowledged with a certificate and mention in ShowTime. Entries should be
submitted by 11/21/2016.
34 • ShowTime Preview Guide – Fall 2016