Kidnap
REL • R • 12/2/2016 • WIDE
Cast: Halle Berry, Lew Temple, Christopher
Berry, Kristin McKenzie
Director: Luis Prieto
Screenplay: Knate Gwaltney
Synopsis: After her son is kidnapped at a local mall, a woman embarks on a chase to save him.
Marketing/Promotion: Create a connection in the mind of film goers to other popular films about parents fighting
to get a kidnapped child back (the Taken series for example). Target action adventure audiences. Play up the film’s
star, Halle Berry. The film’s release has been held up for some time due to Relativities bankruptcy
Films attracting similar target audience: Doctor Strange, Shut In, The Disappointments Room
Tag Line: “Vengeance is a Mother”
La La Land
LGF • 12/2/2016 • WIDE • Scope
Cast: Ryan Gosling, Emma Stone
Director: Damien Chazelle
Screenplay: Damien Chazelle
Website: lalaland.movie
Synopsis: From Summit Entertainment. In this modern take on the Hollywood musical from
Damien Chazelle, the Academy Award-nominated writer and director of Whiplash, Sebastian (Ryan
Gosling) and Mia (Emma Stone) are drawn together by their common desire to do what they love.
But as success mounts they are faced with decisions that begin to fray the fragile fabric of their love
affair, and the dreams they worked so hard to maintain in each other threaten to rip them apart.
Marketing/Promotion: Advertise the movie at jazz clubs and other live music venues. Display
1-sheets and screen trailers for the film at these venues. Reach out musical organizations for
bounce-back deals and cross promotional opportunities. Engage musical fans on social media with
trivia questions about classic Hollywood musicals. Play up the great cast and promote on-line viewing of the excellent trailer. Target audience leans toward females so merchant tie-ins should target
businesses who cater to the ladies.
Films attracting similar target audience: Inferno, Loving, Elle
Facebook: facebook.com/LaLaLand
Twitter: @LaLaLand
38 • ShowTime Preview Guide – Fall 2016
Instagram: @LaLaLand