SEO & Web Design Toronto SEO - Drive Traffic and Grow Visibility | Page 6

Staying Ahead of SEO Trends in 2018
•
Website Content and the Importance of Keywords
– In the past, keyword research was important to improving your presence on search
engines. This still remains critical; however, as Google and other search engines
continue to develop their algorithms, it is important you focus on key phrases
instead of specific keywords.
– Search engines are moving toward showing the results based on user intent rather
than specific keywords. Therefore, Google is trying to get an understanding for what
users are looking for and targeting the results to that. Many users are not really using
specific keywords anymore. When determining the key phrases and writing content
for your website, be sure that it is both informative and engaging. Your website
content should not be written solely around keywords.
•
Increase in Voice Searching
– Mobile searches are increasing, which is also leading to an increase in voice searches.
Therefore, this will greatly affect the way search terms are used. Instead of using
specific keywords, those searching will do so in a more conversational way. This is
important to keep in mind when incorporating search terms into your website
content and SEO efforts.