SEO & Web Design Toronto SEO - Drive Traffic and Grow Visibility | Page 7

Why You Should Stay Up To Date with SEO Trends
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How the Algorithm Affects Your Rankings
– Once Google or other search engine updates their algorithm your website might feel
the impact. Sometimes an algorithm change can help your website increase in
ranking, but other times you might see a drop. The important thing to know is when
the algorithm is updated, and what the new SEO trends are. This will help you make
necessary updates to your strategy.
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User Behaviour
– One of the major factors affecting SEO trends and search engine algorithm is user
behaviour. How users search for websites constantly changes as technology does.
For example, now that more people use their cell phones for searching, they often
use voice searching. This means instead of using traditional keywords, a user might
search in a more conversational way.
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Staying Ahead of the Competition
– In addition to attracting more customers, another goal as a business owner is to stay
ahead of the competition. In order to do so you want to be ahead of them on search
engines. Staying up to date with the latest SEO trends and understanding the efforts
that your competition is making can help you do just that. When using the best SEO
practices your business will be more likely to effectively reach your market and
persuade new customers.