SEO & Web Design Toronto SEO - Drive Traffic and Grow Visibility | Page 5

Local SEO Tips for Local Businesses
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Optimal Information:
– The website is the most important part of your business especially if you have an e-
commerce website. Therefore, it is important that the information on your website is
displayed in such a way that it will aid in increasing your visibility in search for local
businesses. For that, all you have to do is add the contact details and address of your
firm on every page of your website including the home and about us page. Secondly,
when deciding on the domain name adds a touch of localness to it, for example,
khifishkababs.com, if you're business, is located in Karachi, Pakistan.
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User Reviews:
– User reviews are getting increasingly important and the old saying “customer is
always right” isn’t just a quote but an actual reality even if the customer is wrong. A
review from the customer is an effective marketing strategy and helps bring in more
customers or a bad review does the opposite. Therefore, it is important that you
encourage feedback on your site whether positive or negative and reply them on
time and embrace them if positive or apologize/compensate if negative. This will not
only improve your business but also increase the chance of your business appearing
in the search engine.
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Social Media:
– The more active your business is on social media, the higher the chances of getting
more likes or followers which in turn leads to more visibility and improved ranking. A
good social media strategy in important for this step