OXFORD STREET
TARGET CUSTOMER - Female teenagers and young adults
POPULATION OF AREA - Half a million per day
TYPE OF CUSTOMER - Depending on which end of the street you look at - bottem end towards Tottenham Court Road could be for students with Primark, H&M, bershka etc. and the top end being more luxurious with department stores such as Debenhams, John Lewis and Selfridges
TRANSPORTATION LINKS - Underground station in the centre, regular buses from stops along the street
COMPETITORS - Many competitors amongst brands means people can make shopping on Oxford Street
SUITABILITY OF SITE - Central London attracts many people, big retail spaces suitable for large stores or department stores
FOOTFALL - Large footfall due to many attractions in central as well as millions of people living and working in London and the easy access to the street