MEADOWHALL
TARGET CUSTOMER - shops for students as well as more luxury and department stores, there is also shops for men as well as an oasis for restaurants and a cinema
POPULATION OF AREA - unknown
TYPE OF CUSTOMER - something for everyone - most visitors are probably young women but definitely a whole family shopping centre
TRANSPORTATION LINKS - Meadowhall Interchange with regular trains and buses to and from, free parking with around 12,000 spaces and a park and ride service
COMPETITORS - Many different high end and high street retailer and other services such as as wide variety of restaurants, cafe's, food stalls and a cinema means customers can enjoy an all day shopping experience
SUITABILITY OF SITE - Large retail spaces meaning there is room to have free parking which is a big attraction to many people, also very easy to get to by car and public transport and it signposted however it is still a tram ride away from Sheffield city centre.
FOOTFALL - Large footfall because many people will go there to get everything they need and for entertainment