News Release
Contact: Megan Templeton
FOR IMMEDIATE RELEASE
E-mail: templeme @ mcmaster. ca JOE FRESH TO LAUNCH 2013 FALL COLLECTION AT INTERNATIONAL FASHION FESTIVAL TORONTO TORONTO, ON – AUGUST 30 2013 – Joseph Mimran, creator of the renowned fashion brand Joe Fresh is pleased to announce that he will be launching the Joe Fresh 2013 Fall / Winter collection at the International Fashion Festival Toronto on August 30, 2013 at the Metro Toronto Convention Centre at 8:30pm. An after party for VIP guests will be held at the Mansion nightclub in downtown Toronto following the show.
Travelling around the world, the International Fashion Festival celebrates multiculturalism through fashion and design, and has chosen Toronto as its 2013 North America location. Mimran, who is originally from Morocco and head designer of Joe Fresh, a distinctly Canadian brand, is pleased to premiere the newest fall / winter men’ s and women’ s line at the festival.
Mimran has envisioned an intimate and elegant setting for his showcase. The Convention Centre will morph into a classic fashion venue, providing guests with an unobstructed view of the runway. Prior to the show, Joseph Mimran will be available to meet and greet with fans and media, outside the Convention Centre. The show will be hosted by eTalk and MuchMusic personality Leah Miller, who encompasses the youthful and fresh essence of the brand.
The line will encompass all things“ Fresh” about the Joe Fresh brand. Fashion forward clothing with clean lines and cuts, made with everyone in mind. The brand will be continuing to offer chic, quality clothing, which will be greatly demonstrated in the new fall / winter line. In celebration of the launch of his new line, Mimran will be hosting an after party at The Mansion Nightclub at 102 Peter Street, Toronto. Mimran and hundreds of his colleagues and closest friends including such celebrities as Ellen DeGeneres and celebrity fashion blogger Nick Wooster will celebrate the beginning of the International Fashion Festival Toronto in style.
Launched in 2006, the Joe Fresh brand strives to provide fashionable and affordable clothing and accessories for men, women, and children. The brand can be found in Loblaws and Real Canadian Superstores across Canada, with 12 stand alone locations. In 2011, the brand expanded to the United States of America, and hopes to continue its North American expansion in the future.
# end # For more information regarding the launch of the Joe Fresh Fall / Winter 2013 line at the IFFT Please contact Megan Templeton at templeme @ mcmaster. ca
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