Feature Article
What’ s fresh? The International Fashion Festival is, and it’ s coming to Toronto. The festival, which travels around the world each year, celebrates multiculturalism through fashion design, and has appropriately chosen Toronto as its North American fashion capital. One of the most multicultural cities in the world, Toronto is home to millions of people who have immigrated to the country, or are the children of immigrants from countries around the world. Joseph Mimran is one of these people.
Born in Morocco, Mimran moved to Canada with his family at the age of
- egant style and quality work, especially with Toronto socialites. Since then, Mimran has immersed himself in fashion, and cemented his name with the launching of Club Monaco in the 1980s.
In 2006, Mimran collaborated with Loblaws to launch the Joe Fresh fashion brand
- can stores were opened in New York and New Jersey. Joe Fresh is looking to expand more in
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Fashionable and affordable, the Joe Fresh brand prides itself on making quality, stylish clothing for the unique individual. The brand has quickly become the choice of the chic across Canada, with its appealing affordability and classic aesthetic. Simply put, the Joe Fresh brand knows how to clothe men and women. Joe Fresh clothes can help people stay on trend without breaking the bank. With Joe Fresh, Joseph Mimran has tapped into a growing market- the frugal fashionista. Insight into emerging trends and hunger to always improve is what gives the Joe Fresh line the potential to keep growing.
- ented designer kick off the week long fashion celebration. As a celebration of multicultural fashion and designers, Joe Fresh is the perfect line to be showcased. Its appeal is wide, its clothes are beautiful and its main designer is inspired by fashions all over the world.
The show will take place at 8:30pm sharp on Friday August 30th, 2013 at the Metro Toronto Convention Centre. Located on Front Street in the heart of Toronto, the convention centre is a perfect venue for high-fashion designers, models, and guests to gather and showcase the new fall collection. The mistress of ceremonies for the show will be CTV eTalk personality Leah Miller.
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The show will be in the Exhibit Hall of the South Building on Floor 800. The room’ s high ceilings and large seating area ensure that each and every guest has an unobstructed view of the runway. A long >