Once you have a priority list, the next thing is to strategize the marketing channels. Let’s look
at the various ways that you can do it:
Marketing Through Your Website
If you are decided on using the internet to market your handmade soap, you need a working
and user-friendly website. The site should be able to convert the traffic that’s directed towards
it. Some of the tips that you can use to ensure this are:
Optimize and simplify your checkout page so that the customers are not prompted to abandon
their shopping carts.
Create and post how-to video tutorials so that new customers can learn how to use your
handmade soaps before buying.
Offer discounts on the site. You can display them on the product page, the home page, and the
checkout so that the customers can see them easily.
Provide the customer with flexible payment options such as PayPal and credit card. For credit
cards, you should target all card users.
To ensure that the product convinces the site visitor, you’ll have to brand it. This means
investing in better packaging, a logo design, and other ideas that will distinguish your soap
from the rest.