Sapona Ultimate Guide to Handmade Soap | Page 10

Step 3 – Market Your Soap You need an effective marketing strategy if you are planning to create the awareness of your handmade soap online and offline. The first thing to do is to prioritize your campaign efforts. Where would you want to concentrate your time and money? In this case, you may find it necessary to organize the following marketing avenues based on priority:  Your Website  Your Blogs  Email Marketing  Social Media  Paid Advertisement  Print media  Word of Mouth