Sample 2022 crazy GOOD Show and Trends Guide | Page 8

MEAL KITS & PREPARED FOODS

With packed summer social schedules , Americans are starved for time . Meal kits and prepared foods are a great way to capitalize on the popularity of home cooking through DIY solutions . Both tried and true meal favorites , as well as convenient grab-and-go options to rival restaurant take out , will help set your store apart .
By stocking a wide variety of meal kits and prepared food offerings when it comes to cuisines , ingredients , and time needed to prepare , you ’ ll have options for everyone . Half of U . S . adults look for natural ingredients when buying prepared meals or sides , according to Mintel and that number is rising thanks to the pandemic placing a greater emphasis on managing your individual health and wellbeing . Try to steer clear of additives and processed ingredients in exchange for clean-label , natural and organic products . That way the products won ’ t just be seen as healthier but also better for the environment . Vegan and vegetarian claims continue to trend upwards in prepared meal and meal kit data , but plant-based options are the standout .
Remember , not all meal kits need to be a full culinary experience . Some shoppers only need to stir up a few ingredients or toss a pan of prepared food in their oven to feel like they ’ ve cooked . That also takes out some of the guilt they may feel from popping in a frozen entree because they ’ ll feel more engaged in the process .
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16 crazy GOOD TM Show & Trends Guide | May - July 2022