CONVENIENT , QUALITY , NUTRITIOUS FOOD
SOLUTIONS TO SATISFY SHOPPERS ’ CRAVING FOR AN EASY , DELICIOUS , AND CRAZY GOOD™ MEAL AT HOME !
2020 ignited the birth of an entire world of new home chefs . Whether by choice , or necessity thanks to lockdowns , Americans rolled up their sleeves and ( re ) learned what it means to cook multiple meals at home each day .
Now that many workers are on a hybrid schedule , retailers have a unique opportunity to continue the at-home cooking momentum of the pandemic into a post-pandemic time . However , they want more than to just eat the meals they ’ ve grown to love while in lockdown - they want to be excited , too !
To attract the attention of shoppers in a post-COVID-19 marketplace , premiumization needs to mesh with a new widespread minimalist mentality . What does this look like ? It ’ s a strong focus on convenience and health , products that are clean , nutritious , time-saving , and easy to use are ����������������������������������������������������
Heading into the summer season , our innovation gurus have run the data and are sharing some of the areas where your business can capitalize on this national convenience craze - just in time for summer .
crazy GOOD TM Show & Trends Guide | May - July 2022 15