Facebook The company’ s Facebook page has 64,622 likes as of Nov. 6. There are new posts every two to three days. Content includes:( 1) Historical Messaging Highlighting the rich history of Ruth’ s Chris to create a sense of nostalgia( 2) Reposting Photos from Visitors Engaging with customers by showing them Ruth’ s Chris acknowledges them as customers and reinforcing and extending their positive experience beyond the restaurant. Posting these photos encourages other customers to participate and provides Ruth’ s Chris with earned media( 3) Traditional Posts Provide information about specific menu items or events with a photo and short promotional copy
PR & SOCIAL
Facebook The company’ s Facebook page has 64,622 likes as of Nov. 6. There are new posts every two to three days. Content includes:( 1) Historical Messaging Highlighting the rich history of Ruth’ s Chris to create a sense of nostalgia( 2) Reposting Photos from Visitors Engaging with customers by showing them Ruth’ s Chris acknowledges them as customers and reinforcing and extending their positive experience beyond the restaurant. Posting these photos encourages other customers to participate and provides Ruth’ s Chris with earned media( 3) Traditional Posts Provide information about specific menu items or events with a photo and short promotional copy