Instagram The company has a corporate Instagram account, but it has no content posted.
PR The company has a variety of sponsorships and events that promote the Ruth’ s Chris name and produce earned media coverage. In 2012, it launched a campaign encouraging entrepreneurship among women. The restaurant partnered with Marie Claire magazine to host an entrepreneurial speaker series aimed at women. More recently, it has partnered with CSN Mid-Atlantic on“ Ruth’ s Chris Sizzling Stats,” a weekly online article and video highlighting five significant moments in weekly NFL games.
Instagram The company has a corporate Instagram account, but it has no content posted.
Individual locations have their own Instagram accounts, which affects the consistency of the content that is posted. However, there is a significant amount of posts with the hashtag # ruthschris. These photos are taken by consumers and highlight their food and dining experience.
Several hotels include information about nearby Ruth’ s Chris locations on their websites which influence hotel guests’ dining decisions.
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