Print Ruth’ s Chris places print ads that are normally specific to Ruth’ s Chris locations and focus on deals or promotions at each location. Photos of food are normally featured in the ads, and the colors of red, black and gray are prominent. Some of the ads are specific to holidays or occasions and leverage Ruth’ s Chris appeal as a destination for a celebratory occasion.
TV
Website Ruth’ s Chris has a main website and many locations have its own websites. The main site has pages with the menu, location information and details about promotions and private events. Almost every page on the website has a large call-to-action button prompting the user to make a reservation. Most consumers find this website through a Google search, Yelp, Trip Advisor or through some hotel websites.
CURRENT MARKETING
Ruth’ s Chris spends $ 6,100,100 in advertising, which is about 1.7 percent of its annual sales of $ 346,097,000.
The company advertises on both the local and national level. Locally, it advertises in entertainment- and business-themed magazines and newspapers, billboards, airport signage, radio, community events and direct mail. Nationally, it runs ads on TV, radio and in print in magazines and newspapers. It also runs digital advertisements.
Print Ruth’ s Chris places print ads that are normally specific to Ruth’ s Chris locations and focus on deals or promotions at each location. Photos of food are normally featured in the ads, and the colors of red, black and gray are prominent. Some of the ads are specific to holidays or occasions and leverage Ruth’ s Chris appeal as a destination for a celebratory occasion.
TV
Ruth’ s Chris purchases airtime on CNN, the Golf Channel and several other channels.
In 2014, it launched its“ This is How It’ s Done” campaign, consisting of several 30-second TV spots emphasizing Ruth’ s beliefs. These ads are available on its YouTube channel.
Its most recent YouTube campaign was launched in early 2016 and is several videos about its signature cocktails.
Website Ruth’ s Chris has a main website and many locations have its own websites. The main site has pages with the menu, location information and details about promotions and private events. Almost every page on the website has a large call-to-action button prompting the user to make a reservation. Most consumers find this website through a Google search, Yelp, Trip Advisor or through some hotel websites.
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