CURRENT TARGET
Ruth’ s Chris Steak House current target is affluent consumers over the age of 35 with a household income of $ 100K +.
These consumers take the form of business professionals or local customers. Who are looking to enjoy the fine dining experience close to their suburban setting.
These consumers are using Ruth’ s Chris as a way to celebrate different occasions such as treating a client to a nice dinner or celebrating his or her mother’ s 50th birthday party.
With nearly 1 / 3 of business coming from special occasion dining, 1 / 3 from corporate dining and the remaining 1 / 3 from everyday dining, Ruth’ s Chris provides a formal background that fits into the lifestyles of the chain’ s older, well-established consumer.
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