role of mass media and technology in education august 2013 | Page 8

The first is the involvement by private sector companies in the education environment and the second is new media. Argo, for example, is a good example of a private sector media company that is successfully creating bridges between education authorities, unions and affiliated and non-affiliated teachers. Companies such as these are becoming vital links in improved communications among stakeholders. The private sector is pioneering the use of new media, specifically social media in the education environment with for example, websites such as ed.org.za and increasing activity on interactive social media platforms such as Facebook, Twitter, YouTube and Mxit.