role of mass media and technology in education august 2013 | Page 9

The importance of social media among education authorities, educators, unions, private sector stakeholders as well as schools, pupils and parents, cannot be emphasized enough.

Communication is one thing, it is a vitally important thing, but it is not enough.

Conversation is what is going to ensure increased collaboration by all players in education and the beauty of the social media conversation is its endemic role as watchdog. Not a one-sided watchdog but one that has sufficient information at hand to ensure an even-handed approach.