role of mass media and technology in education august 2013 | Page 7

There is no question that the only way in which the mass media can continue to perform its role as an education watchdog but at the same time become involved in helping build an efficient education system, is through improved communication.

This probably sounds extremely glib, but when you think about it, bad or non-existent communication has been the cause of everything from wars between countries to divorces between married couples.

In simple terms, this communication would mean the mass media and the education departments talking to each other a lot more. I have to say, though, that this is a wild hope and probably entirely over-optimistic. However, I believe that two innovations will force this essential communication to take place.