role of mass media and technology in education august 2013 | Page 3

• If controlled by the government, is it obligated under election law to provide free space or airtime for voter education messages? • If privately owned, is the management amenable to running public service announcements, such as voter education messages either free of charge or at a discounted rate?

It would be a grave mistake for anyone in the education sector to assume that things like Facebook and Twitter were strictly for children or young adults. They are extremely efficient creators of conversations among all parties, providing not only information and advice but most importantly able to address misconceptions and wrong perceptions almost immediately.

As technology makes farther inroads into education, as the I Pad has already done in private school classrooms, the ability