role of mass media and technology in education august 2013 | Page 2

Media Directories

In some countries, media registration may have resulted in a publicly-available directory. In others, NGOs and government media agencies may have collected such information. Or advertising agencies may keep books that give details on media outlets, including their market share and target audiences.

Early on, educators may want to develop a "brainstorm" list and subsequently their own directory, which analyzes available media outlets in terms appropriate to voter education programming. Criteria they may want to use include: • Is the media owned or controlled by the government?