role of mass media and technology in education august 2013 | Page 4

for pupils, teachers and parents along with education authorities to communicate instantly will be an absolute boon in terms of increasing the efficiency and efficacy of education.

The education of our children has always been emotive and when the mass media is added to the mix, volatility is inevitable.

Traditionally, the mass media and education have enjoyed a love-hate relationship. On one hand television and newspapers particularly, have provided extensive and extremely useful education content. On the other, however, their newsrooms never seem to hesitate when controversy rears its ugly head.

In theory, it is absolutely vital for the mass media to keep an eye on the way in which governments administer and develop education, but it has to be said that in this day and age of a