WELCOME FROM ARMA
Welcome
F
rom a revenue management (RM) perspective,
I am really looking forward to 2018 for our
region.
Australia has strong RevPAR growth predicted
over the medium term with supply growth
expected to be absorbed by demand, we therefore
have an incredible opportunity to ensure our RM
strategies convert this into strong profit results.
Similarly, the outlook for New Zealand is
positive and both countries have strong demand
and spend- growth forecasted from international
arrivals, particularly from China.
With this in mind, it is vital all opportunities
are maximised across distribution platforms that
drive and capture this demand effectively. RM is
not a set and forget process – managing channel
mix, knowing costs per channel, analysing
results, constantly forecasting and identifying new
opportunities is essential for all accommodation
operators. This also holds true when positive
results have been achieved – there are missed
revenue and profit opportunities even in great
results.
ARMA supports industry with up-skilling in
the discipline of RM. Our goal is to provide a
consistent base-level of education through our
online foundations program – Think-Change-
Grow® supported by ARMA trainers and to
provide educational pathways for employers in
this critical discipline. This program – the first of
its kind for industry – has been available for over
four years, is interactive engaging learning and
designed to appeal to all sectors of our diverse
accommodation industry.
ARMA is the preferred supplier of revenue
management education for the Accommodation
Association of Australia and Tourism Industry
Aotearoa whose members receive educational
benefits to up-skill and get certified.
We are also
expanding our
education distribution
network and welcome
STAAH as ARMA
Academy Partners.
ARMA currently supports STAAH’s global
customer base with independent RM education.
In addition I would li