F E AT U R E A R T I C L E
Channel Performance
Revs Up Profits
for Hoteliers
How to drive your distribution forward
• By addressing channel performance, hoteliers can
optimize pricing and marketing across all channels
• Cost data can be configured to include fixed and
percentage acquisition costs of channels
• IDeaS’ channel performance tools are just part of
the flexible automation and insights to help you
achieve your profit goals on your journey to success
There’s a lot of industry buzz about attracting
and converting direct bookings to thwart OTA
commissions and drive guest loyalty – and that’s a
worthy goal. However, many hotels rely on OTAs for
their marketing reach, oftentimes dominated by bigger
brands. Our advice? Gather your data, evaluate your
channel mix and costs and make informed decisions
that deliver the greatest bang for the most tolerable
buck.
By addressing channel performance – the concept
of measuring business mix across a complex, multi-
channel booking landscape – hoteliers can optimize
pricing and marketing across all channels, and boost
revenue and profitability. This topic is of great interest
to owners, asset managers and senior executives in
finance, revenue management and distribution looking
to increase asset value and expand profits.
There are services you can engage to analyze your
channel costs and source data, reporting on historical
data. However, why employ costly services when you
can capture and view this information within your
automated revenue management system (RMS) in
real-time and looking into the future?
Only IDeaS G3 RMS takes the power of market
intelligence data, incorporated automatically into
seamless revenue technology, and allows you to
validate that strategy against channel costs to
calculate true net revenue, ADR and RevPAR to align
profit goals with revenue strategy.
Cost data can be configured to include fixed and
percentage acquisition costs of channels or channel/
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source combinations. By using the Business Insights
dashboard, IDeaS G3 RMS users are provided
unprecedented views into their channel and source
data, which supports better decision-making for
total profitability and understanding overall business
performance.
You can also report on key performance indicators
(KPIs) associated with channel/source performance
and costs to evaluate their impact on revenue
performance and profitability. These metrics can be
viewed for past and future periods and include net
room revenue, net ADR, net RevPAR, net rate values
and more.
Elevate your hotel’s revenue management and
turn that into profit optimization. IDeaS’ channel
performance tools are just part of the flexible
automation and insights to help you achieve your
profit goals on your journey to success.
Bonnie Clay
Principal Product Marketing Manager
at IDeaS Revenue Solutions
Bonnie Clay is a creative, multi-talented
revenue technology professional
obsessed with understanding,
influencing and driving the total prospect and client
journey. She has a rich background in consumer and high-
tech software markets.
She holds a Bachelor of Science in Business Management
from St. Cloud State University and an MBA in Marketing
from the University of St. Thomas.
When she’s not footing the bill for her two teenage
daughters, she’s in her backyard marsh mastering the art
of scything or reading J. Peterman Company catalogs on
her front porch.
www.ideas.com