rivista di stile Volume one | Page 27

Classification of Net-a-Porter. Net-a-Porter is an independant retailer which only has services online and not physicially. Net-a-Porter is an Ltd therefore the owners have full ownership and responsibility. People cannot buy shares in this store.

The size of Net-a-Porter is large due to it being just one retailer online store there doesnt need to be emplyee's in stores just for the everyday running of the online business. It would be large because it is an extremely established retailer.

The activity of Net-a-Porter is non food and non store, however the range of merchandise is womanswear, menswear, beauty, accessories, jewelry and magazines.

The turnover for Net-a-Porter isn't avaliable due to it being a Limited compnay, however due to the products it sells and hnow known it is it would be a large amount. Also due to th pricing being premium due to its products this also helps us to assume the turnover.

•Method of customer contact – Online

•Location – Online

The method in which this retailer choses to get to their customers is online advertisement and also emailing customers who have signed up to the company. Finally the location of this retailer is only online and doesn't have a physical store.