Classification of retailers
Classification of Burberry.
Burberry is an extremely wll established brand originating from Basingstoke, Hampshire England. Burberry's business name is Burberry Group PLC, is it public limited therefore you are able to own shares of this company, it is on the stock exchange market.
Burberry is a non food store, selling clothing and accessories, it also sells products online not only in store, it sells womanswear, menswear, beauty products, childrenswear, accessories and gits
Burberry is a retailer with chains across England, generally the size of the Burberry stores are large, however there are smaller stores. Also Burberry has conscessions in Selfridges and also other retailers sell burberry such as online retailer Net-a-porter.
The pricing policy Burberry follows is premium as it is a luxourious brand, and customers will pay these prices for the high quality of service and product. Furthermore Burberry's turnover is £2,514,700,000
The way Burberry communicates with its customers is through social media, phone, in store, sending emails for offers etc. and also face to face communication.