Location for the collaboration
Where can the collection be found?
The collection will be available to purchase in every River Island store there will be no pop up shop made just for the collaboration. The reason for this is because we want to make it more accessible for everyone that wants to buy from the collection. It will also be available to purchase online and there is a separate website that will be linked on the normal River Island website. The new website has been made to show more about the collaboration than just to show the clothes. the link for the website is: https://kaylac500.wixsite.com/rixll.
About the locations:
The map above shows some of the locations of River Islands stores. As you can see there are quite a few and this is why we decided to put the collection in to every store because then more people will be able to see what is available to purchase even if they aren't actually aware about this collaboration. We also thought that if it was in every shop then more people would pick it up because they liked the look of it and not just because it is part of a collaboration. Another reason is because only a certain age will know who Lucy and Lydia are therefore we thought it would do better in stores and online than just in a pop up shop.