BUSINESS MASTERY
BUSINESS MASTERY
Get Out Of The Driver ’ s Seat Of Your Business
BY BILL PRATER
A re you a seasoned business owner looking to serve your clients at the highest possible level while achieving maximum personal time , money , and freedom in the process ?
Many business models proclaim that you must “ get behind the wheel ” of your business and steer it towards success . However , in reality , to take your business to the next level and provide a top-notch client experience , you must actually get out of the driver ’ s seat of your business . Let me explain what I mean .
UNDERSTAND WHAT ’ S UNDER THE HOOD
For any business , small or large , private or public , there are four foundational principles at play , and we ’ re going to analyze them through a transportation analogy . First off , you need a vehicle , or in other words , a mechanism or process to deliver your service or offering to your client . Secondly , you need a driver , someone to operate the company and accomplish the day-to-day management tasks . Thirdly , you need a crew or a team that helps you maintain your vehicle ( or business operations , in this case ) at a high level and assists with any required upgrades . Lastly , you need a chief that oversees the entire operation at a high level .
Now , if you ’ re a solopreneur , you can already see that you wear each of these hats simultaneously , meaning that your growth and revenue become limited to only what you can personally achieve . This is much like riding a bike . You propel it so you can get to where you want to go , but it expends a lot of energy and can take a long time to arrive at your
6