Risk & Business Magazine JGS Insurance Summer 2023 | Page 5

CHATGPT

Managing Risk And Limitations For Chatbot ChatGPT

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new artificial intelligence ( AI ) tool is emerging in the digital universe : quasihuman language processor ChatGPT . ChatGPT is penetrating the AI landscape by producing conversational text and human-like communications . Using a natural language processing system , ChatGPT is able to imitate dialogue , make decisions , and perform a variety of tasks , such as writing , calculating , coding , and automating .
Accessible to anyone with a computer and an internet connection , ChatGPT produces usable written material on a wide range of topics and helps users make decisions . These functions have many employers considering incorporating the technology into their organizations to enhance workflows , streamline operations , and improve customer experience .
While ChatGPT and other AI chatbots can replicate many human-like behaviors and capabilities , they have limitations that can expose organizations to a variety of risks . Before you decide if ChatGPT is the right fit for your organization , there are some limitations and risk factors you should be aware of . These may impact the suitability of the AI language processing tool for your team .
The major limitation ChatGPT has is finite training . After the chatbot has been trained , it does not actively seek new information . In other words , its knowledge base is restricted to resources that were available at the time it was trained . There are also a number of risks to consider , such as errors and outdated information , privacy concerns , intellectual property infringement , and inherent bias issues .
ERRORS AND OUTDATED INFORMATION
Because ChatGPT ’ s knowledge base is limited to the information used to train it , it may become unreliable over time and provide information with errors or that is outdated . As a result , employers cannot be certain the information this technology produces is accurate . In some cases , AIgenerated errors can be costly , creating liabilities and subjecting organizations to government audits , fines , and penalties .
PRIVACY CONCERNS
ChatGPT may create privacy concerns for organizations . For example , an employee may share proprietary , confidential , or trade secret information with ChatGPT , which will then become part of its knowledge base and potentially be included in responses to other parties ’ prompts . Additionally , chatbots like ChatGPT are internet-based tools , so security can never be guaranteed .
INTELLECTUAL PROPERTY ( IP ) INFRINGEMENT
AI-generated content can potentially violate IP infringement laws . For example , if ChatGPT generates content similar to existing copyrighted or trademarked material , the organization using that content could be held liable for infringement .
INHERENT BIAS ISSUES
Since humans decide what information is used to train ChatGPT , there is a risk of inherent bias in AI decision making . For example , if an organization uses ChatGPT to make an employment decision and there is an inherent bias , the decision may be prejudiced . This could potentially lead to claims of discrimination .
Managing risk is an important part of any decision , and the incorporation of ChatGPT AI is no different . In order to manage risk with this technology , verify information the program produces , review and update confidentiality agreements to include AI tools , train employees on legal obligations around intellectual property , and limit ChatGPT ’ s scope for making decisions . +
BY : GWENYTH P . LUU , CLCS PARTNER , COMMERCIAL LINES JGS INSURANCE , A BALDWIN RISK PARTNER
Gwenyth P . Luu helps organizations improve their bottom line and lower their total cost of risk by implementing the JGS Proactive Service Platform . The JGS Proactive Service Platform is an inclusive strategy that focuses on primary cost drivers of a risk management program . Gwenyth helps businesses understand all of their potential and actual costs and liabilities , execute an actionable strategy , and deliver superior client service and support . The JGS Proactive Service Platform is driven by continuous strategy and service delivered on a daily basis throughout the year . The service platform includes risk control strategies , claims advocacy and management , contract reviews and insurance program design reviews .
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