Risk & Business Magazine Gifford Associates Spring 2017 | Page 5

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feature
WELCOME
ABOUT TED * :
A TALE OF EMPOWERMENT
CONTENTS
5 LETTER FROM THE OWNER
6 GIFFORD COMMUNITY FEATURE
News & Events
7 THE EVOLVING WORLD OF UAV REGULATION
Unmanned Systems Canada
Welcome back!
I would like to take this opportunity to thank all of our friends,
suppliers, clients, and potential clients who have provided us with
positive feedback regarding our production of this magazine. I
realize it’s a different method of communicating than most of us
are familiar with, almost “counter culture,” and I am OK with that
notion.
I am not suggesting we are employing a Steve-Jobs-type of “break
the mould” marketing campaign. But while we do things differently
here at both Gifford Associates and Carr & Company, are we
different enough? Does this magazine make enough of a difference?
Are we lost in the “wash” of an industry that no one likes or where
no one perceives any difference between the players, insurers and
brokers?
As I write this, I think back to Jerry Maguire’s mission statement
8 ROXBOROUGH BUS LINES:
Family, Community, Service of how a sports attorney should represent his or her clients,
9 PROSPECTS FOR PENNIES
Find Gold In Abandoned Advertising
10 CUSTOMER SERVICE VS. CUSTOMER EXPERIENCE
Knowing The Difference
12 UNMISTAKABLE HABITS OF IRRESISTIBLE PEOPLE
14 ONE DAY A WEEK
This Entrepreneur More Than Doubled His Revenue
professional athletes. While I realize it was a movie, the mission
statement is an interesting read (it can be found on the Internet, all
seven pages). The statement talks about the changes in the sports
business: losing the “personal” part of the business, being honest
with ourselves and with clients, and to forget the “dance.” Maybe
most people don’t care given the subject matter of insurance;
maybe they don’t care about the personal aspect. But we do. That’s
our mission statement, and perhaps that is “breaking the mould.”
Sincerely,
20 COACHING:
It’s An Ongoing Process
22 SEVEN SIGNS YOU ARE GOING TO BE SUCCESSFUL
24 TOPGRADING SNAPSHOT
How I Avoided A Costly Mis-Hire In One Minute
25 THE RESPONSIBILITY OF HAVING TOYS
Jim Mahood
GIFFORDASSOCIATES.CA
29 TIPS FOR A DRY HOME
30 NEW MTO CHANGES
And H0w They Could Affect Your Business
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