PUBLISHING FINDS ITS WAY TO 2018 FIFA WORLD CUP >> Continuation
" We are primarily engaged in books and stationery ", - EKSMO ' s representative Eugeniy Kapiev ( Евгений Капьев ) told the audience that large books , gift encyclopedia were published for each World Cup . In Brazil , the official book on the World Cup was released , the so-called Activity books on football theme with stickers , label were published for children published .
" We are now the largest publisher - 40 % of the sports literature " — the publishing house EKSMO has a large team of professional translators and editors who know the specifics of the topic . EKSMO enjoys a strong manufacturing base in China , Taiwan and Russia , as well as an extended sales network through various bookstores and online . The publisher has international certificates , including those by Disney , Lonely Planet , which impose similar requirements .
" We divided the services into three divisions ":
" Here we have a huge advantage , because we distribute our products abroad ", - EKSMO publishes Lonely Planet travel guides , and Russian guides - the Orange Guide and the Red Guide . EKSMO specialist proposed to publish sports guides both for individual cities and for all venues of the championship .
RIAS MAGAZINE No 05
PUBLISHING FINDS ITS WAY TO 2018 FIFA WORLD CUP >> Continuation
Source : RIAS
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" We are primarily engaged in books and stationery ", - EKSMO ' s representative Eugeniy Kapiev ( Евгений Капьев ) told the audience that large books , gift encyclopedia were published for each World Cup . In Brazil , the official book on the World Cup was released , the so-called Activity books on football theme with stickers , label were published for children published .
" We are now the largest publisher - 40 % of the sports literature " — the publishing house EKSMO has a large team of professional translators and editors who know the specifics of the topic . EKSMO enjoys a strong manufacturing base in China , Taiwan and Russia , as well as an extended sales network through various bookstores and online . The publisher has international certificates , including those by Disney , Lonely Planet , which impose similar requirements .
" We divided the services into three divisions ":
1 . The first division , the fan package , is aimed at raising awareness of the event among the fans . According to the speaker , it is necessary to spread information at least one year before the event , so that people would not be afraid to go to the championship and would get full information about the city and activities .
" Here we have a huge advantage , because we distribute our products abroad ", - EKSMO publishes Lonely Planet travel guides , and Russian guides - the Orange Guide and the Red Guide . EKSMO specialist proposed to publish sports guides both for individual cities and for all venues of the championship .
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