RIAS MAGAZINE No 05
PUBLISHING FINDS ITS WAY TO 2018 FIFA WORLD CUP
Source: RIAS
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The universal Russian publishing house EKSMO (ЭКСМО) presented how they see
their participation in the World Cup FIFA 2018 at the XXI exhibition of advertising
technologies RIDO 2015 which was held in Expoforum in Saint-Petersburg on 14-16
October 2015.
At the presentation EKSMO introduced statistical data on the 20th FIFA
World Cup held in 2014 in Brazil, analyzed by experts of the publishing
house: there were about 2,000 different souvenir products available for
sale one year before the championship, a lot of shops of different levels
from megastore to special departments in the retail stores were created.
Special standards (ILO and WFSGI) were made up, which specify
requirements for a quality product. A survey held among 16 000 people
showed that 70% respondents rated the programme as good.
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