RIAS MAGAZINE No 05
PUBLISHING FINDS ITS WAY TO 2018 FIFA WORLD CUP
>> Continuation
Source: RIAS
Additionally it was proposed to release souvenirs in a huge
range (notebooks, pens,«»icons). Currently the publishing house is
negotiating with FIFA to obtain a license.
2. The second division - a package for athletes.
Experts of EKSMO met the players who took part in the previos
World Cups and found that the athletes lacked a booklet with information
about the city to be able to save memories and tell their friends and
family about the city. Additionally they could publish
programmes of
matches, a code of conduct duing the championship, Russian-English and
English-Russian dictionary, as well as gift books about football, souvenir
books for athletes,
3. The third division — gift books.
The target audience, according to Eugeniy Kapiev, for this
section are partners that come before and after the championship of the
country.
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