~Share something you are passionate about:
Academia sends messages to its doctoral scholars in particular to share their research with the world upon graduation and as part of their career. This is where the mantra ‘publish or perish’ comes from. The challenge is that few institutions of higher learning
teach their doctoral scholars how to navigate these waters. This is my superpower—
I teach academics (and other writers!) how to unravel the mysteries surrounding the world of publishing, particularly for doctoral scholars, business owners, and entrepreneurs. This is how and why I created the series: The Refractive Thinker®: An Anthology for Doctoral Scholars—as a solution to this challenge—a 23 time award winning solution.
Known as The Academic Entrepreneur, and being a 45 time published author myself, I share my insights with my clients and colleagues. Many publishers simply want to sell publishing packages with a one size fits all perspective. This is where being a professor is an asset to help teach, mentor, and serve this unique community of scholars by one of their own to move forward successfully and effectively with insider expertise.
There is more to publishing that just the book, the secret to success is learning to leverage publishing strategically to show up powerfully in the marketplace as a brand of choice—you!
~What are some ways you are helping to bring this forward in the world?
To begin, I need to get to know my clients. Work begins with my clients strategically with a discovery session. The technique used is an outcome based approach---we start at the end and work backwards. The goal is to help the author personalize the amazing tools in our toolbox to ensure we arrive at their specific place in their journey. Every writer has a story to tell; our goal is to help them leverage their brilliance when sharing their story, and their solution to the problem they solve.
For any writer, the goal for our team is to help them connect the dots quickly in how to tell their story to help strategically leverage the world of publishing to achieve their goals and beyond. The more we know about them and their story, the more we can help them
Meet Dr. Cheryl Lentz: Chief Refractive Thinker® and Managing Editor
Ready to be inspired by another amazing person? Dr. Cheryl Lentz is known as the Academic Entrepreneur, a practitioner faculty with one foot in the business world and one foot in the academic world. Her one-of-a-kind publishing company, The Refractive Thinker® Press, is the premier academic publishing solution where distinguished doctoral scholars can publish with purpose. We are honored to have helped her impressive volumes reach
bestseller status already this year! Read on to learn more about this leader of leaders...