Abstract
This work is still a study in development. Its purpose is to analyze the
experiences of the Balanced Scorecard (BSC) application in Venezuela,
focuses on the own features of its application in this country. This field research
is from quantitative paradigm. It is descriptive and adopts the inductive-
deductive method. Ten (10) organizations that undertook processes of BSC
adoption will be studied in Venezuela through the survey technique, with the
application of questionnaires, which will be analyzed with descriptive statistics.
In addition, an interview which was submitted to content analysis will be made
to three (3) experts. From these interviews were derived the preliminary results
of this paper, which are: the predominance of large enterprises and the
manufacturing sector in the implementation of the BSC, the incomplete
deployment in organizations and the attachment to the original structure of this
tool. The high management support and the use of computer applications are
emphasized among other critical factors for the successful implementation of
the BSC. The limited understanding of the BSC and the difficulties in identifying
strategic objectives constitute barriers to its implementation. It is concluded that
in Venezuela the BSC application faces limitations that involve basic elements
of its theoretical model.
Keywords: business management; management; management control.
Date Received: 24-06-2017
Date Acceptance: 04-09-2017
156
Arbitrado
An Approach to Reality: Adoption Initiatives of the Balanced Scorecard
in Venezuela
(Project in Development)