Retailer Web Services Digital Advisor Summer 2018 | Page 8

COVER FEATURE
HOUSTON, WE HAVE AN
AUTOMATED AD SOLUTION
AdRocket™ leaves the launch pad and
leads the industry, earning RWS Google
Premier Partner status
B
uilding a successful digital
strategy just got a lot
easier for independent
retailers. Thanks to the latest
addition to the product offerings
from Retailer Web Services (RWS),
appliance, electronics, furniture and
mattress retailers now have access
to the industry’s only complete
digital product suite to boost store
performance and succeed in today’s
retail environment.
The latest star of the software suite is
AdRocket ™ , which uses technological
automation to optimize the creation,
placement, monitoring, adjustment
and reporting of online advertising—a
process most providers still do
manually—increasing efficiency,
decreasing human error and
optimizing performance. These
digital ads run on Google, Facebook,
Instagram and other leading sites
across the internet.
The AdRocket app, the first of
its kind, enables collaboration,
transparency and communication
among RWS staff, vendors, buying
groups and retailers.
Announced in February, AdRocket
has expanded and integrated with
the market-leading product offerings
RWS has provided to a growing
number—more than 2,700—of
8
appliance, electronics, furniture
and mattress retailers for more
than 15 years. These include
RetailDeck ® , RWS’ flagship app
that helps retailers build customer
relationships and drive sales at the
store level; WebFronts ® , a product-
rich, mobile-friendly and secure
e-commerce website offering; and
WebFronts ® Review™, an online
reputation management solution.
TWO EDITIONS
AdRocket is available in two
editions: AdRocket Base allows
retailers to leverage manufacturer
and buying group promotions
without any signup fees, monthly
fees or monthly ad spend
commitments. Further, AdRocket
Base facilitates sponsored funding
from vendors and buying groups
for digital advertising, allowing
retailers the opportunity to promote
their store and their brands at no
cost. Retailers can also add their
own funds to existing campaigns to
supercharge results.
With AdRocket Boost, retailers
work with a dedicated account
manager at RWS to promote their
store and build their unique brand
with custom-created search, social
and mobile ad campaigns. In
addition to creating and executing