Retailer Web Services Digital Advisor Summer 2018 | Page 9

campaigns, account managers
provide retailers with expert analysis
and advice to keep a store’s digital
advertising on track.
OFFICIAL LAUNCH
“This integration provides consumers
with a more useful and intuitive
experience, creating additional and
easier paths to conversion,” said Gilbert.
Continuing to convert is mission critical
for AdRocket, especially when you
consider on any given day, the countless
websites RWS operates for independent
retailers are used by more than 1.2
million consumers across the U.S.
AdRocket Base officially left the
launchpad in May with three large-
scale campaigns at no cost to
retailers: “May is Maytag Month” and
Memorial Day promotions of Beauty
Rest Black and Serta iComfort. (See
“From the Network” on pg. 14.) When
the three campaigns concluded,
Google recognized RWS as a “Premier
Partner” based on RWS’ advanced
AdWords knowledge, execution and
campaign performance.
In June, RWS kicked off a “Shop
Local” campaign, featuring bestselling
Whirlpool appliance brands and
focusing on the community benefits
of buying from independent retailers.
This was followed up in July with
Independence Day campaigns
featuring household name appliance
and electronics brands such as GE,
Samsung, Sony and LG.
On its first few maiden voyages, the
new AdRocket software has executed
over 2,000 ad campaigns for several
hundred retailers. Each campaign
collects thousands of data points to be
used for deep analysis before, during
and after the promotion. This analysis
has already led to the innovation of
new automation features in AdRocket
to experiment with a wider variety
of keyword/retailers/geo-location
combinations, more accurately target
spend strategies, detect and elevate
the most effective keywords in real
time mid-promotion, and automate
more meaningful reporting.
According to RWS COO Jennie Gilbert,
when retailers use AdRocket to drive
traffic to websites made by RWS, All
Your Retail or Site on Time, they get
the extra and unique benefit of deep
automated integration of the ads with
the destinations.
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