Retailer Web Services Digital Advisor Summer 2018 | Page 7

available, prominent links (such as
a one-button click) pointing to their
respective pages without broken
links, a common pet peeve among
online shoppers.
7) INCLUDE ‘CALL US’
This seems like a simple element, but
not all landing pages get this right.
The optimal ones include a “Call us”
link with the direct phone number to
the retailer. This is particularly useful—
Landing pages for AdRocket’s Stearns
& Foster, Shop Local and May is Maytag
Month campaigns.
and should automatically appear—
when a retailer doesn’t have a product
in stock.
No doubt, there are many elements
that go into the creation of a top-
notch landing page. Be sure to work
with experts in digital design to make
your next landing page a destination
worth visiting.