Retailer Web Services Digital Advisor Fall 2017 - Page 3

DIGITALAdvisor MAGAZINE PUBLISHER EDITOR GRAPHIC DESIGN Carle Publishing Inc. Erika MacLeod Jessica Embree CONTRIBUTORS Jennie Gilbert Pete Migneault Kim Cecere Patrick McAvoy Jim Kane PHOTOGRAPHY All images sourced from Carle Publishing Inc. or iStock.com unless otherwise identified. CONTENTS Welcome................................................ 2 LEARNING IS MORE POWERFUL THAN KNOWING Digital Advisor.................................... 4 15615 N. 71st Street Suite 205 Scottsdale, AZ 85254 (800) 417-2799 RetailerWebServices.com info@ RetailerWebServices.com Digital Advisor Magazine is published by Carle Publishing Inc. All content, copyright © 2017, Carle Publishing Inc & Retailer Web Services. All rights reserved. This publication may not be reproduced, all or in part, without written consent from the publisher. Every effort has been made to ensure the accuracy of all content in this publication; however, neither the publisher nor Retailer Wed Services will be held responsible for omissions or errors. Articles, reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher or Retailer Web Services. The material herein is intended for educational and informational purposes only. Nothing herein is to be considered the rendering of advice for specific cases or circumstances. Communication of any information contained herein does not constitute, nor convey advice or recommendation of any kind. Do not rely on information contained herein to replace consultation with qualified industry leaders or other professionals in your jurisdiction. Please address all editorial and advertising inquiries to Carle Publishing Inc., Email: erika@carlepublishing.com. Carle Publishing Inc. is not held responsible for the loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs and advertisements). Unsolicited material must be included with a self-addressed, overnight-delivery return envelope, postage prepaid. Carle Publishing Inc. and Retailer Web Services will not give nor rent your name, mailing address, or other contact information to third parties. Subscriptions are complimentary for qualified individuals. Carle Publishing Toll Free: (877) 719-8919 CarlePublishing.com WHAT’S NEW FOR RWS CUSTOMERS? On Deck.................................................. 5 HELPING PEOPLE IS NO. 1 AT MATTRESS USA Easy E-Commerce........................ 6 10 FEATURES YOUR CART NEEDS TO SUCCEED Tips From the Field....................... 7 BEST PRACTICES IN WEB DESIGN Amazon is Coming........................ 8 SIX TIPS TO HELP RETAILERS PREPARE Retailer Q&A..................................... 10 COMPETING AGAINST AMAZON Online Pricing.................................. 12 FIVE TIPS YOU NEED TO KNOW Business Book Review............. 14 TAKE HEART IN ‘BRANDSCAPING’ Seeing Stars..................................... 15 RWS CUSTOMERS HEAR FROM THEIR CUSTOMERS 3