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EMD UK: THE REBRAND
THE ALTERNATIVE IS
ALTERNATIVE
Following Yell’s report that
they saw 50 per cent more
searches for ‘jive classes’ in
2016 than the year before,
with spikes between August
and October, there could be
no time like the present to
“go alternative” with your
fitness classes.
With apparently left-field
classes such as pole fitness
now judged as veterans in
“
the field, branching into the
likes of hoop fitness, pound
fitness or VOGA could be a
sensible next step.
A new class doesn’t have to
be born from a new idea:
Well Fit has taken the jive
class boom and broadened
that into Strictly Fit, an
exercise class combining a
smorgasboard of dancing
styles.
London’s
sassiest
exercise option.”
Buzzfeed were enchanted by ‘alternative’
dance workout company Seen On Screen.
This is more than just a new lick of
paint for the national governing body
of group exercise.
As EMD UK Chief
Executive Ross
Perriam pointed out,
this change is also a
reflection on the
increase in
investment from
Sport England.
“As many as 3.8
million people take
part in group
exercise on a
weekly basis. The
funding will focus on
maintaining that
core market by
supporting our
instructors and
member
organisations to
deliver excellence in
every class.”
EMD UK is
establishing a voice
“
for the group
exercise sector with
a key aim to support
instructors. Emma
Forward, EMD UK
Chief Operating
Officer explains: “We
want to make being
a group exercise
instructor an
enjoyable and
fulfilling career for
thousands of
people. Since the
rebrand, we have
been able to
connect with many
more instructors as
the word spreads.
EMD UK is the place
to go for all the tools
and support you
need as a fitness
professional.”
The Class Finder
website will see
further development.”
@REPsUK
FM
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