TRAIN
EAT
WORK
GOOGLE’S CLASS CLASH
TRENDING
%
6
.
4
This year has seen the
US launch of Reserve
with Google, the
mega-brand’s attempt
to link Google Maps to
existing exercise class
booking services.
Reserve mixes
Google’s (intimate)
knowledge of users
with their detailed
maps and crucially for
REPs members
information from
existing providers, such
as MINDBODY.
Potential class
members can search
for ‘Pilates’, for example,
view the options on a
map, then book and
pay on the same
screen.
Google aren’t offering
any dates, but their US
growth suggests it’s a
matter of when, rather
than if.
The bottom line for
REPs members is: if
you run classes
yourself or through a
business, consider
getting yourself on to
existing booking
providers.
INDUSTRY BITES
•
THE WORLDWIDE HEALTH CLUB
INDUSTRY GREW ITS REVENUE TO
£64.6bn
LAST YEAR,
WITH ONLY THE US AHEAD OF THE UK’S
£4.7bn revenue.
8
FM
www.exerciseregister.org
Fitness Clubs Growth (per year)
•
David Lloyd Leisure
(DLL) grew to 109
clubs with the
acquisition of The
Park Club and 14
Virgin Active clubs,
reinforcing Chief
Executive Glenn
Earlam’s declaration
of his ambitious
commitment to
growth and making
DLL the number
one health and
fitness brand in the
whole of Europe’.
The DW Group has
appointed Martin
Long as its new
CEO. Long led the
successful
acquisition of
Fitness First for the
•
DW Group in
September 2016, a
move that saw DW
become the second
largest operator of
gyms in the UK
Britain’s second
biggest budget gym
operator, The Gym
Group, have said
that the number of
members who used
its clubs more than
once a week had
risen by 21 per cent
over the past five
years, listing the
growth of fitness
feeds on social
media and the low
cost of their gyms
as primary reasons.