going to be people who live in your
area. So, it’s vital that you put a lot
of time and effort into devising a
local SEO strategy that’s going to
help you reach them.
These days, there are lots of gyms
offering affordable memberships,
so you need to do whatever you
can to stand out. Taking steps
like setting up and updating
your Google My Business listing,
encouraging your existing
customers to leave reviews, and
creating relevant content about the
area you’re based in can all help
with this. Glass Digital has a blog
“
These days,
there are lots of
gyms offering
affordable
memberships,
so you need to
do whatever
you can to
stand out.”
Create high-quality and relevant
content
If you’ve looked into putting together
a digital marketing strategy, it’s likely
you’ve come across the phrase
‘content is king’. This is because
high-quality and relevant content is
a fantastic tool – it can boost your
Google rankings, get your website
more clicks, and even increase
your conversions. These are
26
FM
www.exerciseregister.org
post about competing on the high
street with local SEO, which will
give you even more tips on how to
develop this element of your digital
marketing strategy.