REPs Magazine Fitness Matters 10 | Page 25

AND RETAIN I f you own a gym, offer a personal training service, or run fitness classes, it’s likely you saw an increase in sign-ups at the beginning of the year, thanks to the ‘new year, new me’ mentality that comes with January. your client retention rates throughout 2020. But you’ll need to have an effective strategy in place to encourage even more sign-ups and increase Focus on local SEO Digital marketing can be a very powerful tool for this. Here, I’ll outline how you can give your fitness business an edge online this year, and what you can do to encourage your current customers to continue paying for your services. When you run a fitness business, it’s likely your main target audience is @REPsUK FM 25