obviously huge benefits when
you’re looking to recruit new
customers.
Publishing valuable and
informative content can also
help you to retain your clients.
For example, you could make
it especially easy for your
customers to get the most out
of their time at your gym by
creating exercise videos for all
abilities, or your website could
offer lists of all the kit they
should bring to a particular type
of workout class.
You could even create social
media posts that provide
exercise hints and tips, or even
motivational quotes. This can all
go a long way towards helping
your clients to feel like they’re
getting value for money.
Give affiliate marketing a try
Have you thought about giving
affiliate marketing a go? This
allows you to partner up with
the likes of local publications,
influencers and voucher codes,
“
You could
make it
especially
easy for your
customers
to get the
most out of
their time
at your gym
by creating
exercise
videos for all
abilities.”
which will promote your services.
The websites and individuals
you work with will all be given
their own affiliate links that they
can use to encourage people to
become a member of your gym
or sign up for your classes. They’ll
then receive a small commission
for every successful referral.
This is a very popular area of
influencer marketing, because
people will often trust the
judgement of people they get
to know online. As a result,
they’re much more likely to sign
up for a service they see their
favourite blogger or Instagram
star recommend, compared to
more old-fashioned forms of
advertising. Affiliate marketing
can also be cost-effective, as
you’ll only have to pay a small
commission on any purchases
that are actually made.
These are just some of the
top ways you can ensure your
fitness business stands out
online. Take these tips on
board and, not only will you
start to attract even more
clients, but you’ll find it much
easier to retain the ones you
already have, too.
Next steps
Check out Glass Digital’s
blog post about competing
on the high street with local
SEO, by visiting:
https://glass.digital/5-tips-
competing-high-street-local-
seo/
@REPsUK
FM 27