Reports Vendor Perception Study

2014 ETRM / CTRM Vendor Perception Study Trends By taking previous data from CommodityPoint Vendor Perception studies, it is possible to examine trends over the last several years in terms of brand awareness and market leadership perception development. Due to the differing make-up of the samples both geographically and by industry segment, there are some discrepancies that are visible in the overall trends. For example, since this latest survey is far more broader-based both geographically and by industry segment than the earlier CommodityPoint surveys, it would appear that overall values have dropped. Values for the top 4 vendors, as shown in Figure 38, have all declined from the 2011 CommodityPoint survey. However, that survey was highly energycentric and focused on North America and Europe – a more mature subset of the sample obtained by ComTech. © 2014 Commodity Technology Advisory, llc Commodity Technology Advisory llc Figure 38: Brand Awareness Over Time 80% 60% 40% 20% 0% 2009 2011 2013 OpenLink Triple Point Allegro SunGard SolArc Ventyx/ABB Navita Murex Amphora Brady Trayport Contigo EnCompass Woodland Solutions SAS EKA OATI 23

Reports Vendor Perception Study | Page 23