Reports Vendor Perception Study

2014 ETRM / CTRM Vendor Perception Study It is interesting is to look at the broader trends. Note that Triple Point’s brand recognition has eroded significantly faster than that of OpenLink, Allegro and SunGard from first to last in the group of four with the major fall occurring since its acquisition by ION, with Triple Point’s market visibility having declined significantly since the change of ownership. Additionally, Solarc was building brand strength, but since its acquisition by OpenLink, the Solarc brand has understandably disappeared. On the other hand, OpenLink’s brand strength did not increase as a result of that acquisition; given that company’s relative market strength, it would be assumed that those that were aware of Solarc were also previously aware of OpenLink. Also showing declines are Ventyx, who, despite having made numerous acquisitions to enter the ETRM/CTRM space, has not been visibly active in the space for the last couple of years. Another company showing decline is OATI, but this may be more likely due to the declining relative numbers of North American Power responses in the samples through time. Two vendors do show net gains over the period – Brady PLC and EKA. This is likely to be partly due to the more diverse nature of the sample; but, more importantly, it is also likely reflective of their efforts to challenge the top 4 vendors. © 2014 Commodity Technology Advisory, llc Commodity Technology Advisory llc Market leadership perception trends are also interesting (Figure 39), but also must be viewed cautiously for the same reasons as outlined previously. Figure 39: Leadership Perceptions over Time 40% 30% 20% 10% 0% 2008 2009 2011 2013 OpenLink Triple Point Allegro SunGard SolArc Other OpenLink’s position has declined slightly over time as the market has matured, with more vendors continually challenging the company for market share. Meanwhile, Allegro goes from strength to strength and is indicated to be the current top challenger. Triple Point’s position has eroded considerably and even possibly collapsed since its acquisition by ION, while SunGard has seen a recovery from a few difficult years for the company. That the gap between the top four vendors and everyone else may even be increasing in perceived market leadership term

Reports Vendor Perception Study | Page 24