Reports 2016 Vendor Perception Report | 页面 4

2016 CTRM Vendor Perceptions Study
The survey was promoted in several ways to attract bone fide respondents. ComTech Advisory used email
notification, blog articles, web advertising and verbal requests to encourage participation. CTRM vendors and
service providers also promoted the survey of their own accord.
The gross number of responses gained represents a large pool given the size of this market; however, ComTech
analysts were rigorous in validating all responses and ultimately excluded 75 for the following reasons:
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The respondent worked for a vendor. Despite instructions to discourage vendor employee responses,
ComTech eliminated several such responses. These included responses that were obviously by vendor
staff using a vendor email address and also those that were suspected of being vendor responses using
a private email address.
Duplicate responses were eliminated, as were any responses in which the respondent had answered
less than 50% of the questions.
Finally, any suspicious responses were eliminated. These included those with non-verifiable email
addresses, names or company names, or any in which such data was not provided.

The remaining 155 (67%) valid and usable responses are presented in the results in this report.
Vendor perceptions are interesting both in terms of how well a vendor is known in the market and as to how it is
viewed by those that are aware of it and its products. However, vendor perceptions invariably lag current reality
as they represent to a large degree, the respondents’ views and historical experiences with individual vendors.
This means that it is equally important to look at trends in vendor perceptions over time. To address this evolution
of perceptions, ComTech has utilizing similar historical data collected and analyzed by CommodityPoint over the
last decade or so and included that analysis in this report.
Given this perceptions lag, the reader should keep in mind that this this report represents vendor perceptions
prior to 2016. Given that conditions in this market can, and have in the past, changed very quickly, any firm
currently seeking to acquire an ETRM or CTRM software solution is strongly advised to view this report as but
one of many data points when researching available solutions.

To support the development and execution of this research effort, ComTech does accept
report sponsorships and advertising placements. Sponsorship of, or advertising within,
this report does not, in any way, influence the outcome of the research, the analysis of
data and information, nor the editorial content of the report and its narrative.

© 2016 Commodity Technology Advisory LLC

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