Reports 2016 Vendor Perception Report | Page 3

2016 CTRM Vendor Perceptions Study

INTRODUCTION
Commodity Technology Advisory’s 2016 Vendor Perception Study was conducted to
establish end-user views and perceptions of available CTRM vendors and products,
including brand awareness, and to determine market leadership perceptions as well as
buying criteria and demand levels. The research, conducted via a web-based survey,
was comprised of a comprehensive set of questions that sought the informed views of
industry participants including end users and consultants. Vendor personnel were
specifically excluded from participating in this research. The survey was open for
responses between January 14th and May 3rd, 2016 and collected some 230 gross
responses.

CTRM Insights
The sponsors of the 2016 CTRM Vendor Perceptions Study and Report provide their
reactions and insights to this report (click on images to view videos online)

Michael Hinton – SVP & CCO, Allegro

© 2016 Commodity Technology Advisory LLC

Doug Wendler – EVP & CCO, OpenLink

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